Application

Vocalogy

This project, undertaken as part of the CareerFoundry curriculum, focuses on designing a mobile application that helps users efficiently learn and memorize new vocabulary.

The goal was to explore the user experience design process, from conducting competitor research and user interviews to developing user personas and user flows. A key objective was to produce a low-fidelity prototype, followed by usability testing to assess the app’s functionality and user-friendliness.

The project emphasizes understanding user needs and creating intuitive, accessible solutions without advancing into the high-fidelity or implementation phases.

Client:
CF – CareerFoundry
(Student Project)

Company:

Year:
2024

Tools:
Figma, Procreate , ChatGPT

Briefing.

Redesign the experience of memorizing and understanding new concepts, techniques, and terms by exploring how people learn vocabulary and designing a mobile app to address their goals and problems.

Scope.

Excerpts of the progress.

This section highlights key steps in the project’s development, from initial research and persona creation to wireframes and usability testing.

Each excerpt reflects the iterative process of refining the app’s design, focusing on user needs and improving functionality.

Who’s in the ring?

Let’s dive into a competitive analysis of three popular vocabulary learning apps: Quizlet, Vocabulary, and Anki. I examined each app based on ease of use, the effectiveness of its features, overall product success, and areas for potential improvement.

This analysis helped identify strengths and weaknesses across the apps, providing valuable insights for designing a more effective and user-friendly vocabulary tool.

Hearing it firsthand.

Through a series of three user interviews, I explored how people engage with learning vocabulary.

By capturing their thoughts in their own words, I organized their responses into what they are doing, feeling, and thinking. These insights reveal key behaviours, frustrations, and beliefs, offering great inspiration for designing an app that meets user needs.

User Interview questions:

It’s nice to meet you, Emma!

Say hello to Emma, my proto-persona and the face of the typical user for vocalogy.

Emma’s story helpes diving into her world–her goals, frustrations, and what truly motivates her.

Alongside Emma’s user stories, I’ll also present the problem and hypothesis statements that shape the design process.

Flowing through the app.

To better understand how Emma would interact with the app, I first performed a task analysis for two key tasks: onboarding and learning vocabulary. This helped break down Emma’s journey step by step, identifying critical interactions and potential pain points.

Following the task analysis, I created detailed user flows for each task, mapping out how Emma navigates through the app. These flows and analyses work together to ensure the app provides a smooth, intuitive experience from start to finish.

The app’s skeleton.

To bring the design concept to life, I created wireframes for key features of the app, including the onboarding process, login/signup, home screen & admin area, vocabulary upload, and reviewing vocabulary.

These wireframes provide a structural view of how the app’s layout and functionality come together. Using these wireframes, I built the first prototype, which served as the foundation for usability testing. Stay tuned for more details on this in the next section

Putting it to the test.

To ensure the app’s design met user needs, I developed a comprehensive usability test plan and script.

After conducting the usability tests, I extracted key insights into usability test notes, capturing the most important feedback from users.

This feedback informed a detailed usability test report, which guided revisions to the initial prototype, improving both functionality and user experience.

Bringing it all together.

After gathering feedback from usability testing, the prototype was refined to address key user needs and improve functionality. The final prototype reflects the iterative design process, incorporating changes based on real user insights.

With enhancements to the onboarding experience, vocabulary learning flow, and overall navigation, this version provides a more polished, user-friendly experience.

Although still a low-fidelity prototype, it lays the groundwork for future development and higher-fidelity iterations.

Looking back, moving forward.

Learning the Process

This project was my first experience working through the complete UX design workflow, from competitor analysis to usability testing. It was both challenging and rewarding to apply these methods for the first time. Starting with user research, I gained a clear understanding of the target audience’s needs, and creating user personas, task flows, and wireframes brought the app’s structure to life.

Embracing Feedback

The usability testing phase was particularly impactful. Watching users interact with the prototype and seeing how their feedback led to meaningful improvements was eye-opening. Initially, I struggled with taking feedback too personally, worrying it reflected poorly on my work. However, this experience taught me to view feedback constructively as an essential part of the design process.

Looking Forward

This project laid a strong foundation for future development. The next steps would involve creating mid- and high-fidelity prototypes to refine the visual design and interactions. Expanding the user base for further testing would provide more diverse insights. Overall, this project not only deepened my UX skills but also helped me grow as a designer by learning to embrace feedback as a valuable tool for improvement.

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